Event Organisers and Ticketing Platforms: Data Strategy, Attribution & Audience Insight.

Event organisers and ticketing platforms, with Blend, you can confidently make smarter decisions, improve marketing attribution, and deliver seamless experiences.

Whether you're selling out exhibitions, managing live ticketing infrastructure, or planning to expand into new markets, Blend is here to support your growth journey. Start with a discovery call, our team will discuss your specific needs and challenges, and propose tailored solutions to help you achieve your goals.

Challenges in Events & Ticketing

The events and ticketing ecosystem is fast-paced, omnichannel, and increasingly digital — yet many organisations struggle with:

  • Offsite ticketing breaking attribution across marketing channels

  • Limited visibility of customer data locked in third-party platforms

  • Real-time reporting issues impacting campaign optimisation and ops

  • Blend offers relief from these challenges, ensuring your revenue and trust are protected.

  • Lack of location insights is blocking audience segmentation and geographic growth

How Blend Supports Event Clients

Data Strategy & Analytics

We build event-specific data pipelines and customer insight models to help you:

  • Monitor ticket sales and user behaviour in real time

  • Attribute ROI across campaigns and channels

  • Understand regional demand and demographic breakdowns

  • Visualise operational and sales data through tailored dashboards

Ticketing Platform Integration

We overcome the data limitations of platforms like See Tickets, Eventbrite and others by:

  • Engineering secure middleware integrations

  • Processing complex API outputs and rotating credentials (e.g. See Tickets)

  • Standardising data into warehouse environments like Google BigQuery

  • Enabling live sync with your CRM, ad platforms or reporting tools

CYBER SECURITY

We help ticketing platforms and event organisers protect revenue and reputation through robust digital defences and data compliance.

  • Detect and prevent bot-led scalping and fraudulent activity

  • Ensure secure handling of payment and user data (PCI, GDPR compliance)

  • Audit digital infrastructure for vulnerabilities across the ticketing stack

Marketing Attribution & Campaign Optimisation

Blend makes attribution clear — even when ticketing happens offsite — helping you track what works and fine-tune campaigns in real time.

  • Map full customer journeys across offsite and onsite conversions

  • Implement UTM tracking and cross-domain solutions

  • Optimise paid media by identifying what drives genuine sales

Growth & Expansion Strategy

Blend makes attribution clear, even when ticketing happens offsite - helping you track what works and fine-tune campaigns in real time.

  • Map full customer journeys across offsite and onsite conversions

  • Implement UTM tracking and cross-domain solutions

  • Optimise paid media by identifying what drives genuine sales

  • Tailor regional campaigns using location intelligence

Client Story: The National Wedding Show

The Challenge

The National Wedding Show (TNWS), a well-known series of UK exhibitions, was investing in digital advertising but faced attribution blind spots. Their ticketing system, See Tickets, redirected customers offsite, breaking campaign tracking and making real-time sales reporting nearly impossible. TNWS also lacked granular location and demographic insights, which limited their ability to tailor marketing or identify new regions for growth.

The Solution

Blend developed a custom middleware solution to securely ingest data from the See Tickets API - overcoming rotating credentials and complex security protocols that typically block reliable access. Blend transformed the event and customer data and hosted it in Google BigQuery, powering dynamic dashboards, marketing attribution models, and location enrichment via AI automation.

The Result

Since partnering with Blend, TNWS has expanded from two events per year to three. While many factors contributed, having a robust data infrastructure gave the TNWS team the clarity and confidence to optimise advertising and explore new markets.

“Access to real-time insights changed how we planned and promoted our events. We now know exactly where interest is coming from — and where to go next.”

— TNWS Marketing Lead

Some ways Blend can help you

Data Strategy Consulting - Predictive Analytics - Data Governance - Performance Metrics - Customer Insight Mining - Sales Data Analysis - Market Trend Forecasting - Operational Efficiency Audits - Risk Management Analytics - Data Visualisation Solutions - Competitive Analysis - Behavioural Analytics - Revenue Optimisation - Process Automation Mapping - Sentiment Analysis

Data Strategy Consulting - Predictive Analytics - Data Governance - Performance Metrics - Customer Insight Mining - Sales Data Analysis - Market Trend Forecasting - Operational Efficiency Audits - Risk Management Analytics - Data Visualisation Solutions - Competitive Analysis - Behavioural Analytics - Revenue Optimisation - Process Automation Mapping - Sentiment Analysis

Strategic Business Planning - Market Entry Analysis - Organisational Efficiency Review - Process Optimisation Strategies - Change Management Facilitation - Revenue Growth Modelling - Customer Journey Mapping - Innovation Workshops - Investment Impact Assessments - Digital Transformation Guidance - Workforce Analytics - Supply Chain Refinement - Policy Development Insights - Sustainability Integration - Corporate Culture Enhancement

Strategic Business Planning - Market Entry Analysis - Organisational Efficiency Review - Process Optimisation Strategies - Change Management Facilitation - Revenue Growth Modelling - Customer Journey Mapping - Innovation Workshops - Investment Impact Assessments - Digital Transformation Guidance - Workforce Analytics - Supply Chain Refinement - Policy Development Insights - Sustainability Integration - Corporate Culture Enhancement

Cybersecurity Risk Assessment - Media Spend Optimisation - Strategic Business Planning - Advertising Performance Analytics - Threat Intelligence Analysis - Secure Data Management - Operational Efficiency Review - Fraud Detection Systems - Campaign ROI Analysis - Privacy Compliance Audits - Market Expansion Strategies - Content Security Management - Programmatic Buying Strategies - Crisis Response Planning - Brand Safety Enforcement

Cybersecurity Risk Assessment - Media Spend Optimisation - Strategic Business Planning - Advertising Performance Analytics - Threat Intelligence Analysis - Secure Data Management - Operational Efficiency Review - Fraud Detection Systems - Campaign ROI Analysis - Privacy Compliance Audits - Market Expansion Strategies - Content Security Management - Programmatic Buying Strategies - Crisis Response Planning - Brand Safety Enforcement